Your labels and advertising can put your business at great risk.
To stand out in an intensely competitive marketplace, you need to tell consumers why your product is better than the competition. Consumers want to know that your product is more nutritious, has cleaner ingredients, has health-related benefits, or is sourced more sustainably. Yet, the claims you may wish to make about your product may not comply with legal standards and may expose your business to costly litigation and product recalls.
We advise clients on their labels and marketing not only for purposes of compliance with the myriad of regulations but also to minimize the risk of getting sued for allegedly false or misleading labeling and advertising.
We take a practical, business-focused approach.
You have a great message to share with consumers. We want to help you distinguish your brand and products in an effective and legally compliant way that doesn’t put your company at risk of becoming the next class action target.
To that end, we work closely with our clients to help them not only understand what they should not say but also to identify the messages and language they can safely use to inform consumers about what makes them special.
As a smaller firm, we pride ourselves on providing the practical guidance our clients need when they need it. We provide thorough reviews, thoughtful advice, and straightforward recommendations so that you can confidently move your business forward.
The risk environment for food labeling and advertising is constantly changing.
One of the biggest challenges with regard to labeling and advertising is that the laws and risk environment are always changing. We stay up to date with the latest targets and developments in food and beverage false advertising litigation as well as changes in regulations and agency guidance.
This allows us to provide clients with real-time guidance to ensure that their product labels and marketing comply with the law and stay within their risk tolerance.
We offer legal advice, not just technical compliance.
As lawyers, we are able to provide advice and add value that regulatory consultants cannot. Non-lawyer consultants should be able to identify non-compliant claims and technical violations of labeling rules. We go beyond that to help clients understand and gauge the risk of various marketing claims and strategies, particularly with regard to consumer protection and unfair competition litigation.
Also, unlike the advice you get from a non-lawyer consultant, our advice to our clients is protected by attorney-client privilege, meaning it is protected from discovery in litigation.
Let’s talk about your labeling and advertising compliance needs.
Labeling and advertising are complex and risky areas of the law. Let us help you navigate these challenges so that you can effectively market your better food products. Contact Handel Food Law by phone or email to discuss how we can help.